Each time I look around it seems a new local SEO agency has started up and promises great results for next to nothing fees. this may look great but at the end of the day, you get what you pay for. So how do you know who to hire? What red flags should you look for during your research?
Before you hire an SEO agency, remember these 5 things!
#1. How do they conduct research?
Research is the foundation to SEO. SEO agencies are only as good as their strategies. When you interview a potential agency question them on their their process for research. Something to watch out for from the start is do they focus more on your needs or their services? Every campaign is unique and should be built around your company, your goals and your ideal types of customers.
#2. Can they backup their talk with results?
Results speak for themselves. It’s easy to buy a domain and tell the Internet you’re the best around. Just because your say you’re the “#1 SEO Agency in Sacramento” doesn’t really mean anything. Ask for results. Have them show you case studies. Any SEO agency who can’t share any results can’t be trusted!
#3. Check their rankings and traffic.
The industry reports are interesting too – showing a surprising amount of variation between sectors, but there is a common pattern of the first three positions accounting for over 50% of clicks… ( http://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/ )
#4. Will they be honest with you?
Although SEO is a science, not an artform, and there are no magic formulas for success. So there are times when traffic will ebb and flow. Whether it be the season, industry shifts or algorithm updates, your traffic will go up and down and a great SEO agency will learn and adjust. It’s important to hire an agency that will be honest and open about the good and the bad. This shows you a better view of how the processes work. Watch out for any agency who guarantees you will never lose a ranking positions. That’s not a promise they can keep.
#5. Have them share about their process.
The process matters. There are several ways to “game” the system to get results fast. The issue is black hat SEO only works for a short period. Google and the other major search engines are always evolving and when you try to “trick” them, eventually you will lose…badly. A good agency will play within the rules and focus on growing your site as organically as possible. This is will build trust and ensure your long-term success.
Search engine optimization is the most effective way for small and mid-size local businesses to compete online and take a percentage of the market share from the big companies. A good local SEO agency will optimize a campaign around your business and its goals. By using these 5 tips we hope you’ll find the best agency to meet your needs.